What is a opt in list?
A opt in list is a way to allow people to join your list weather that be for mortgage business are what ever other business you may be targeting.
The people who join your list is referred to as your leads 0r prospects the have put up there hands to let you know the have an interest in what you have to offer.
Your aim is probably to get the people on your list to join your opportunity to buy from you are what ever it is that cause you to build a list in the first place. Basically your aim is to succeed. And if you aim is to succeed then it stands to reason that you will do what is necessary to succeed. You do not just sit around complaining that your leads are not responding to your offer the way you want them to.
You most consider why your leads join your list what is it that they want, you need to find a way to help them achieve there goal. And in so doing you will get what you want. Put another way by helping as May people as you can is a sure way to succeed. The question is how do you help the people the leads you have on your list?
Try to put yourself in their shoes ask and really what it is they might need in order to do this you will have to learn from others who have walk that walk already but you can also experiment give your leads what you believe would be of value to them and see how they respond take their response as a answer to what you do and adjust accordingly.
I don't mean to imply that you give away your service but you can give the people on your list useful information in this way they will start to trust you and are much more likely to buy or use you service.
If you have not got a list then you will need to build one way you could do that is to put a 'subscribe link' or 'subscribe box' in your web site. It is advisable to put it on all the pages. Then make sure that it is strategically positioned, meaning it has to be easily located by the visitors. The upper right hand corner of the page would be a good position.
Of course there are many ways to go about it but that would be a start in order to encourage your leads to join offer them something for free that is related to your field of expertise. What ever you do build a list of leads
About the author: author Sterling Hayden is a leadsomatic master distributor
He runs a website where you can build downline business
and passive income with team work for free at : http://www.smallbusiness-business.com/
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