Leads
Seven steps to constructing an effective lead-generating speech
A simple definition of marketing is "the getting and keeping of leads." To sell your product or service, you must have customers. To increase your revenues, you must have leads, and you must turn those leads into repeat super-customers.
One way to do this is to use a web conference system like veretekk state of the art vereconfernce http://silveradigun.vereconference.com or a teleconference. However it is vitally important that you do not try to sell people when they attend your web conference, because this will generally annoy people.
To avoid this undesirable outcome, follow these seven steps to constructing an effective lead-generating speech:
1. Open with an "attention grabber". This can be a truly startling fact or an emotionally compelling story that relates to one or more of the key points that you will address in your speech.
2. Give the audience a brief outline of the key points you will be covering in your speech.
3. Describe the problem or problems your speech is intended to help your audience solve.
4. Describe the impact of each problem as graphically as you can. Engage your audience's emotions by asking them to describe how a problem has affected them personally or professionally. Another alternative is for you to tell compelling, real-life "problem impact" stories that describe how (current and past) customers were affected by specific problems.
5. Relieve the tension you have built up in the audience by letting them know the problems can be solved. However, DON'T tell them EVERYTHING they need to know to solve them! Provide a brief outline of the solution. That way the audience will need to come to you for more details.
6. Use glowing word pictures to help the audience visualize how wonderful their lives will be when the problems have been eliminated.
7. Close by revisiting the key points from your presentation and giving the audience a "call to action".
IMPORTANT NOTE: Be very careful about SELLING from the stage. Audiences become annoyed very quickly if they feel a speech is nothing more than a thinly disguised sales pitch. You must deliver truly valuable insights and information to your audiences to reward them for taking time out of their busy schedules to attend your speeches.
What "call to action" should you deliver at the end of your speech?
It is perfectly appropriate to include a gentle "call to action" at the end of your speech.
Here are some other effective calls to action:
* Invite the audience to visit your company's website to download a free special report and/or subscribe to a free newsletter. NOTE: Make sure you require them to provide their name and e-mail address in order to receive the free value-added information!
You must provide useful and informative content in your conference. If you want people to join your opportunity and become a high quality lead that will (eventually) buy from you, do not offer them junk. I define "junk" as fluff talk that does not help any one. Give them quality info and you will build trust.
Delivering properly designed speeches, seminars, and webinars (online seminars) is a terrific way to generate large quantities of quality sales leads. If you follow the instructions provided in this article, you should see a satisfying increase in the number, size, and quality of leads in your sales opportunity pipeline!
Resources
| VereConference |
www.urlfreeze.com/dudley/leads|lead/
| 1st Classifieds | |
| Big Kahuna | |
| Blastomatic | |
| BlogFather | |
| Computer Giveaway | |
| Daily Message Online | |
| eTracking | |
| FFA Farm | |
| Free FFAs | |
| Free-Mart | |
| Free Page | |
| Money Machine | |
| Sohomatic | |
| Spam Wars | |
| Vacation 4 Free | |
| Veremail | |
| VereTracking | |
| WebCatch | |
|
| |
| ISP-4-FREE | |
|
| |
| Veretekk Down Under | |
|
| |
| 4f500 | |
| Almost-Rich | |
| Anzaland | |
| BlogFreeRadio | |
| BlogNewsRadio | |
| Blogomatic | |
| Generate-Leads | |
| ePopMail | |
| Incomeomatic | |
| iWealthOnline | |
| Lead-Sources | |
| My-Free-Biz | |
| MyFreeSearch | |
| SEO5 | |
| SEO9 | |
| Success-Leads | |
| TinCashCan | |
| VoIP-4-Free | |
| Xelr8It | |
| ZeroDebtGroup | |
No comments:
Post a Comment